What do Eddie Murphy, Arthur Fonzarelli, Madonna, Arnold Schwarzenegger, Prince, Mr. T, and Hulk Hogan have in common? All were 80’s icons who were the definition of cool during that magical decade. Yet no one could challenge Frito Lay’s orange kitten with black spots who would soon hit television sets and enshrine himself as the epitome of cool. Debuting in 1986, the hip kitty Chester Cheetah began starring in commercials for the Cheetos snack brand. With catchphrases such as “The cheese that goes crunch!” and “It’s not easy being cheesy”, Chester secured his spot in pop culture history and as a permanent mascot for the Frito Lay brand.
Jada Toys launched a unique line of action figures featuring popular corporate mascots beginning with Frankenberry and Count Chocula in 2021. After skipping 2022, they returned with the addition of Boo Berry in the summer of 2023. Chester Cheetah, the fourth offering in Jada’s corporate mascots series, began to hit select retailers at the end of 2023 and a wider release in early 2024. Like his cereal predecessors, Chester comes in a very cool package with an opening front panel and a window display showcasing the figure and all of his accessories. Also like the previous releases, the Cheetos box comes complete with “Action Figure Facts” in the place of the standard “Nutrition Facts” found on all types of food packaging.
Chester Cheetah is a 1/12 scale action figure and measures just a little over five inches tall. He is nicely articulated, very poseable, and easy to stand thanks to his large white hightop sneakers. Articulation points include his head (ball-joint), shoulders, elbows, wrists, waist, hips, upper thighs, knees, sneakers, and tail. His sneakers feature two separate points allowing for them to rotate at the ankles and bend at the arch of the foot. Chester has a very clean, matte orange and white paint job with black spots throughout. You can even see an orange paw-print on the bottom of his white high-tops. He has six whiskers made of a wire-like black plastic and both head sculpts include his signature black shades. Don’t try to remove the sunglasses though – the eyes underneath are unpainted as he’s not meant to be without them. Like his fellow 80’s icon Corey Hart, Chester wears his sunglasses at night.
Included with Jada Toys Chester Cheetah action figure is a swap-out head sculpt, extra pair of hands, bag of Cheetos, and one very realistic looking Cheeto. While I don’t think it was the intention, the Cheeto makes for a very fun weapon-like accessory for Chester to thump other figures in your collection. The hip kitty must be right handed as Jada included cheese dust painted onto the fingers of both of his right hands. While this is not a big deal, with the inclusion of an extra set of hands they could have placed a little dust on one of the left hands as well. The difference in the two head sculpts is very minor. One features a slight grin while the other his mouth is completely closed. I enjoy having the option to swap-out pieces for different looks and the combination of hands, heads, and accessories provides a decent amount of choices.
Chester fits in perfect with the previously released corporate mascot action figures by Jada Toys. Being a 1/12 scale action figure (with nice articulation), he also works very well with other action figures that are six to seven inches in height. Also worth noting on this new release is his price. Like the cereal monsters before him, Chester retails in the 20.00 – 25.00 range which is a great price for an action figure that includes everything mentioned within this article. While it may not be easy being cheesy, it’s not tough at all to recommend adding this cool cat to your action figure collection.